MTV: Archiving the History of Music Television
Jamie DiVenere, Senior Project Manager, Viacom Vault Project
Johanna Salazar, Vice President of Production Planning & Operations for the Content Managment & Production Technologies Group, Viacom Media Networks
From MTV Unplugged, Total Request Live and Beavis & Butt-head , MTV’s Vault is a music and pop culture goldmine with universal resonance. Viacom embarked on a five year digitization project, with the aim of digitizing all the premium content from MTV and VH1 from the last 35 years. The footage tape library consists of production source tapes, master tapes and audio source tapes which will be transformed into a curated digital library. Much of the programming that airs on MTV Classic today came from this project, and the channel will continue to showcase vault content. This case study will present the steps that were taken in order for Viacom to support the digitization and preservation of these assets and look at the logistical, operational and technical strategies we employed to get us to where we are today. In addition, we’ll recognize our successes combined with project challenges both past and present.
Jamie DiVenere is the Senior Project Manager for the Viacom’s Vault Project which is to transform the the most valuable footage of the MTV & VH1 tape library into a master class digital archive that will enable Viacom Production Group’s content to be immediately accessed for reuse. Jamie leads the team to build out the strategy and workflows to support the mass encoding and metadata initiative for Viacom’s Music and Entertainment assets. Prior to working for Viacom, Jamie led creative efforts for over 10 years on building out Getty Images video portfolio.
Johanna Salazar is Vice President of Production Planning & Operations for the Content Managment & Production Technologies Group at Viacom Media Networks. Johanna works under the Global Entertainment Group which houses MTV, VH1, LOGO, COMEDY CENTRAL, CMT, TV LAND PARAMOUNT NETWORK. Johanna has been managing and producing content, media and production events for over 17 years. Currently, Johanna is leading the multi-year digitization project initiative (DPI 3.0, a.k.a. The Vault Project) at Viacom, with the aim of digitizing all the premium content from MTV and VH1 from the last 35 years for monetization and preservation purposes. As the self-proclaimed Metadata Ambassador, Johanna was the Co-Founder of Viacom’s First Metadata Task Force.